Michelin has announced a $300 million investment into its Canadian operations to accelerate sustainable mobility and improve its environmental footprint. The investment will see the installation of new technologies and equipment in Michelin’s three Nova Scotia production facilities to respond to market evolution, including manufacturing tires for the growing electric vehicle (EV) segment; larger rim size tires for passenger and light truck vehicles; and improved fuel efficiency for commercial trucks. In addition, the electrification of key parts of the manufacturing process will reduce carbon emissions at the plants, the company says.