Lexus is beginning a new marketing campaign called “Lexus Electrified,” which the company says shows how people are the inspiration behind the versatility of the Lexus electrified line of vehicles. The broadcast spot, “Like Attracts Like,” can be viewed here.

Lexus says it will continue to add to its electrified portfolio of products which currently includes hybrid electric vehicles (HEV), plug-in hybrid electric vehicles (PHEV) and battery electric vehicles (BEV). By 2035, Lexus aims to achieve 100% BEVs in all models globally.

As a part of the “Electrified” campaign, Lexus is partnering with The Atlantic as the exclusive automotive sponsor of “Progress” – a reporting project and live event series devoted to covering modern progress and the forces shaping a better future for all. This program features groundbreaking inventions that are moving the world forward, including Lexus’ lineup of electrified products. Lexus’ sponsorship kicked off in December with The Atlantic’s Progress Summit in Los Angeles, and continues through March with digital, custom content, social and print support.

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