The operating system has been developed well, and is largely easy to use, but there is a lot going on. And that’s not all. The Edition 1 model comes with an additional 10.9-inch display for the passenger, which can stream YouTube, show the navigation, or change the music. We found this to be novel but a bit limited. The navigation, for example, works well but is pointless when it shows on the main screen next to it.

Then there’s the HUD, which now comes with augmented reality. Part of the “Sound and Vision pack,” an expensive option, it overlays directions onto the road you see in front of you, moving as you do, all the while showing your regular HUD features including speed, speed limit, and turn-by-turn signals.

With the driving assistance systems turned on, it also displays in “danger red” when you’re getting too close to the side of the road, when you need to brake for upcoming speed limits, as well as brake warnings to ensure you don’t drive into the car in front.

With use we’re sure this all becomes less distracting, but the overall feeling was more overwhelming than helpful. The Chat GPT-integrated Audi voice assistant might be able to teach you how to use it, but this reviewer would rather turn it all off and enjoy the sweet ride comfort.

The interior is an otherwise pleasant place to be, although there is too much cheap-feeling plastic. The doors in particular feature a large plastic inlay where you control the windows, as well as a plastic storage section, which feels very out of place. The SQ6’s as-standard nappa leather, diamond-stitched seats are very attractive. But the cost is less so.

Speaking of which, prices start at £64,200 ($81,200) for the Q6 e-tron and jump sharply upwards to £92,950 ($117,500) for the top-of-the-range SQ6.

The Q6 and SQ6 e-tron don’t reinvent the wheel, and while quick in a straight line, they aren’t as sporty as they make out. Where they shine is with the effortless ride comfort and class-leading range, which if we’re being honest is perhaps more important, shifting the goalposts slightly but assuredly.