DealerOn, a provider of automotive marketing technology, is collaborating with Lyteflo to enhance electric vehicle (EV) merchandising for dealerships. This partnership integrates Lyteflo’s EV merchandising tools into DealerOn websites and showrooms nationwide. It aims to boost EV lead conversions and accelerate sales.

Lyteflo EV Merchandising Tools

Lyteflo equips dealerships with tools to address key buyer questions and highlight the benefits of EV ownership. These tools include:

• Ownership Cost Comparisons: Highlight savings between EVs and internal combustion engine (ICE) vehicles at the VIN level. This includes fuel and maintenance savings.
• Highlighted Incentives: Provides information on EV purchase incentives, including federal, state, and local tax savings, for integration.
• VDP Data Enhancements: Improves vehicle listings with EV-specific metrics such as charge times, battery warranties, and connector types.
• Expanded Range Awareness: Interactive charging maps and personalized range tools are planned to help ease consumer range anxiety.
• Integrated Reporting: Lyteflo reporting will automatically sync with DealerOn dashboards.

Helping Dealers Ease Range Anxiety

Lyteflo plans to implement interactive charging maps and personalized range tools to ease range anxiety. The reporting tools will sync with DealerOn dashboards, offering integrated data access to dealers.

Driving EV Sales with Advanced Merchandising Strategies

“We are thrilled to partner with DealerOn to deliver the best EV experience in automotive retail,” said Ryan Osten, Co-Founder and CEO of Lyteflo. “EVs are fundamentally different than ICE vehicles and require new strategies to effectively sell them. Together with DealerOn, we are equipping dealers with the tools they need to increase EV sales velocity and thrive in the electric era.”

DealerOn integrates Lyteflo’s tools into Vehicle Detail Pages to improve EV engagement and boost lead conversion.

“The automotive retail market continues to evolve at a rapid pace, with new technologies like EVs and Plug-in Hybrids making up a growing share of the market” said DealerOn CEO Ali Amirrezvani. “By partnering with Lyteflo, we are enabling our dealers with important EV data and merchandising tools to educate consumers and accelerate EV sales for our dealers.”