BBB Industries (BBB) announced its rebrand to TERREPOWER. The TERREPOWER rebrand marks a shift in BBB Industries focus to sustainable manufacturing and innovation, the company said.

Since its founding in 1987, BBB says it built a strong reputation for high-quality, reliable products. Over the past three decades, the company says it expanded from automotive remanufacturing to embrace new technologies such as electric vehicles, renewables, and industrial applications. TERREPOWER now focuses on reducing costs while optimizing raw material use and extending product life cycles.

Sustainable Manufacturing Drives TERREPOWER’s Vision

The company says sustainable manufacturing serves as the core of TERREPOWER’s strategy. The company uses advanced remanufacturing, reengineering, and material recovery processes to reduce waste, minimize reliance on raw materials, and enhance resource efficiency. TERREPOWER’s approach not only supports environmental responsibility but also offers cost-effective, high-quality solutions to customers, it said.

A New Era for TERREPOWER

“This is an exciting milestone for us,” said Duncan Gillis, BBB’s CEO. “TERREPOWER is not just a new name, but a new chapter in our journey. It reflects our ongoing commitment to innovation and collaboration to deliver solutions that meet our customers’ evolving needs. This rebrand unites our teams under a shared identity and positions us well for future success.”

Global Rollout of the TERREPOWER Rebrand

The TERREPOWER rebrand will roll out globally over the coming months. The process will begin with updated brand assets and employee resources, followed by the launch of a newly redesigned website, the company said.