The European Union will soon require all cars sold from 2035 to be zero emissions. China’s goal is for 50% of cars sold in 2035 to be “new energy” vehicles. The United States is aiming for 50% of sales in 2030 to be electric vehicles (EVs). With deadlines looming around the world to ban new sales of Internal Combustion Engine (ICE) vehicles, and to prepare to deliver 45 million EVs in 2030 and 71 million in 2035, the automotive industry must promptly address a myriad of challenges, including scaling production, bringing down costs, optimizing battery lifecycles, increasing charging convenience, and managing the introduction of a significant new load to the grid.

As the EV market is relatively immature, intelligence firm ABI Research says it has launched a new Electric Vehicle research service to provide the automotive industry with actionable research and strategic guidance.

The company says its electric vehicle research service explores the convergence of key enabling technologies that will drive the adoption of EV powertrains at scale, ranging from novel materials and battery chemistries to battery management systems, connected services, and digital twins.

The automotive industry needs to address the broader implications of the loss of the ICE, which has historically served as both a high barrier to entry and a key brand differentiator, ABI Research says. Therefore, market incumbents must brace themselves for the competition from EV-focused newcomers, as well as find new means to define and differentiate their own brand in a post-ICE world. The electric vehicle research service tracks the emerging supply chain dynamics that are being driven by EV adoption, including vertical integration, original equipment manufacturer (OEM) attitudes to ownership versus partnerships, and the role of Tier One suppliers.