According to JATO Dynamics’ data for 28 European markets, a total of 125,070 BEVs were registered in August, marking a 36% fall in year-on-year sales. This is the largest drop the segment has experienced since January 2017, when registrations were first recorded.

Due to this performance, the market share of BEVs fell from 21.8% in August 2023 to 16.6% in August. Despite the year-on-year decline, the segment recorded its highest monthly market share this year and surpassed both August 2022 and August 2021 – 3.6 points and 4.6 points lower respectively.

JATO Dynamics said 753,482 total new cars were registered in August. This is a 16% decrease from the 899,881 units registered in the same month last year and the biggest year-on-year drop since June 2022. A total of 8.64 million new cars have been registered in Europe so far in 2024 – an increase of just 1.9% compared to the same period last year.

“The industry is going to face further challenges in the coming months. Buyers are still grappling with the pressure to make the switch to electric, and EVs continue to be more expensive than already-pricey combustion engine cars,” said Felipe Munoz, global analyst at JATO Dynamics. “If this trend continues, the end-of-year results could present an overall decline in vehicle registrations.”

Munoz added: “Appetite for BEVs among consumers is quickly diminishing. There are many factors contributing to this, including the lack of clarity around incentives, high prices and concerns around the low residual value of EVs.”

The companies that suffered the most from the drop in BEV registrations were Renault Group (-64%); SAIC (-65%); Stellantis (-52%); Hyundai-Kia (-51%); and Tesla (-44%). Looking at the results by brand, Volkswagen suffered a fall of 46% and was outsold by BMW. Other fallers included Smart (-68%); MG (-65%); Opel/Vauxhall (-63%); Citroen (-63%); Fiat (-55%); Hyundai (-53%); Kia (-50%); and Polestar (-47%). BMW Group experienced a small decline of 5%, whereas Geely Group and BYD registrations rose by 52% and 18% respectively.

In contrast, the market share of Chinese carmakers (including Geely’s owned Volvo, Polestar and Lotus) within the BEV segment increased from 10.5% in August 2023 to 15.5% in last month. The strong performance of Chinese-made cars was largely due to the success of the Volvo EX30 and certain BYD models. As a result, the total market share of Chinese carmakers was larger than Tesla’s at 15.3% and outperformed only by Volkswagen Group at 22.5%.