Jeep is launching a campaign for the new Jeep Wagoneer S, the first global BEV from the brand. It will debut in the U.S. The campaign, “Beautiful Things Can Still Get Dirty,” premiered on Netflix’s Christmas Day football games. A 30-second version will also air on TV, Jeep’s social media, and YouTube.

Luxury and Capability Combined

“As we launch our first marketing campaign for the all-new Jeep Wagoneer S, we’re telling consumers that luxury and capability do not have to be mutually exclusive when considering their first, or even second, electric vehicle,” said Raj Register, chief marketing officer, Stellantis North America. “It’s a powerful reminder how Jeep stands out from every other brand. ’Beautiful Things Can Still Get Dirty’ lets our Jeep enthusiasts and potential buyers know that they can have both. The Jeep Wagoneer S will turn heads both on the road and off, in a way that only the Jeep brand can do.”

Breaking Luxury Stereotypes

“The Jeep Wagoneer S isn’t limited to just being beautiful, it breaks free from the confines of luxury stereotypes into the great outdoors, pushing the boundaries of electric capability in new and thrilling ways only possible in a Jeep 4×4,” said Bob Broderdorf, senior vice president of Jeep brand North America. “Jeep vehicles, even one as stunning as the Wagoneer S, look even better when they’re muddy. That’s where they belong, doing what they’re meant to do, and that’s why we say, ‘there’s only one,’ when it comes to our brand.”

Performance and Technology of the Jeep Wagoneer S

The vehicle delivers 4xe capability, impressive performance, a sleek design, and state-of-the-art technology, Jeep said. It offers 600 horsepower, 617 lb.-ft. of torque, and a 0-60 mph time of 3.4 seconds. The vehicle offers up to 300 miles of range on a single charge. It features Jeep’s Selec-Terrain system with five drive modes: Auto, Sport, Eco, Snow, and Sand.

Design and Comfort Features

The Jeep Wagoneer S includes black cues, a seven-slot illuminated grille, 20-inch wheels, and a dual-pane panoramic sunroof. It boasts a tech-integrated interior with 45 inches of total display. The vehicle includes a segment-exclusive 19-speaker McIntosh Premium Entertainment System.

Charging and Dealer Preparations

Every Jeep Wagoneer S includes a choice of a 48-amp Level 2 home charger or $600 in public charging credits. It offers 23 minutes of 20-80% charge time at a Level 3 station. Dealers have prepared for the launch, investing in training, charging stations, service bays, and specialized EV tools.

Availability and Pricing

The vehicle launches first in the U.S. and Canada. It arrives at EV-certified dealers in January. The starting U.S. MSRP is $71,995 (including $1,795 destination). It qualifies for the Inflation Reduction Act Retail and Lease EV credits.

The Jeep brand’s “Beautiful Things Can Still Get Dirty” campaign came together through a partnership with Highdive.