Mazda unveiled its electrification strategy during a briefing in Tokyo, where President and CEO Masahiro Moro outlined three key initiatives shaping the company’s 2030 management policies. The Mazda electrification strategy balances technological advancements, cost efficiency, and driving pleasure, according to the manufacturer.

Mazda Reduces Investment Through Lean Asset Strategy

Mazda plans to cut its electrification investment from 2 trillion yen (approx. $13.4 billion) to 1.5 trillion yen (approx. $10 billion). They said they will do this by optimizing existing assets and strengthening industry partnerships. Collaborations with Changan Automobile, Toyota, Denso, and BluE Nexus allow Mazda to lower costs while maintaining high-quality standards in electric and hybrid powertrains, battery management, and electronic architecture.

By leveraging strategic alliances, Mazda said it minimizes research and development expenses. It also accelerates its ability to compete in the growing EV market. This cost-efficient approach ensures long-term sustainability and profitability, Mazda said.

Mazda Electrification Strategy Maintains Multi-Powertrain Options

Mazda said it will continue offering internal combustion engines, hybrids, and battery electric vehicles (EVs) to meet diverse customer needs. The Mazda electrification strategy recognizes that EV infrastructure varies by region, making a multi-solution approach essential for widespread adoption.

By integrating multiple powertrain options, Mazda said that customers have suitable choices based on their driving habits and geographic location.

Monozukuri Innovation 2.0 Manufacturing Efficiency

Mazda said it is approaching manufacturing differently through Monozukuri Innovation 2.0, which integrates internal combustion and electric vehicle technologies. This initiative enhances production efficiency, speed, and flexibility while reducing development costs, Mazda said.

“Mazda keeps on evolving by updating our ‘joy of driving’ for the next generation of vehicles,” Moro said. “All of us at Mazda are committed to striking the right balance of efficient business management and development of sustainable technology.”

Technologies Driving the Mazda Electrification Strategy

Mazda will introduce the SKYACTIV-Z engine to meet Euro 7 emissions standards in Europe and LEV4/Tier 4 standards in North America. This engine will power smaller Mazda models, starting with the next-generation CX-5 in 2027.

Mazda said the SKYACTIV-Z engine will enhance fuel efficiency, emissions performance, and production optimization.

Battery EV Platform Expands Mazda’s Electric Future

Mazda is developing an in-house battery EV platform, capable of supporting various battery types and vehicle models. A new battery EV model will debut in 2027. Mazda said it will feature battery cells co-developed with Panasonic Energy Corporation and manufactured in Japan.

This flexible platform allows Mazda to adapt to evolving EV market needs while ensuring cost-effective production.

Evolved Production Technology Improves Efficiency

Mazda said its Monozukuri Innovation 2.0 strategy refines mixed-flow production, enabling battery EVs and traditional models to share production lines. The company will introduce Automatic Guided Vehicles (AGVs) to enhance manufacturing flexibility. Meanwhile, Factory OTA (Over-the-Air) technology will streamline software updates and reduce supply chain inventory.