Orange EV expanded its leadership team by adding Olivier Roubi as vice president of rental and leasing and Dr. Zouhair Lazreq as vice president of engineering.

Olivier Roubi, Vice President of Rental and Leasing

Roubi brings over 25 years of experience in automotive and commercial vehicle fleet management across the United States and Europe. He previously served as vice president of sales at B-ON. He led teams that supported logistics operators transitioning to electric fleets.

In his new role, Roubi will focus on expanding Orange EV’s short-term rental and long-term lease programs. These initiatives will include customized rental solutions that allow customers to experience electric terminal trucks before committing to long-term ownership. Roubi aims to provide flexible solutions that will better serve Orange EV’s growing customer base.

“I’m very excited to join Orange EV and help customers accelerate their CO2 footprint reduction and reduce operational cost by providing them with flexible and competitive short-term rental and long-term lease offers for their yard truck operations,” said Roubi.

Dr. Zouhair Lazreq, Vice President of Engineering

Dr. Lazreq joins Orange EV with a career spanning aerospace, consulting, and automotive industries. He previously served as vice president of global engineering for Bridgestone Americas.

Dr. Lazreq holds a Ph.D. in acoustics and vibrations from the University of Technology of Compiègne, France. He also holds a master’s in engineering management from Wayne State University. He combines technical expertise with a focus on team empowerment and innovation.

“Joining Orange EV felt natural because of its technical leadership and commitment to sustainability,” said Dr. Lazreq. “I’m excited to build on the team’s strengths, enhance internal processes, and support a thriving team that drives our mission forward.”

With Olivier Roubi and Dr. Zouhair Lazreq joining the Orange EV leadership team, Orange EV said it will continue delivering well-engineered electric terminal trucks.