WattEV recently launched its “Brands That Care” campaign. This initiative begins with brands from the toy maker MGA Entertainment (MGA), including L.O.L. Surprise!, MGA’s Miniverse, and Little Tikes, where WattEV said it will be the exclusive zero-emission freight transporter of MGA’s products imported through the ports of Los Angeles and Long Beach.

MGA Entertainment is a privately held toy and entertainment company headquartered in Los Angeles. MGA creates a wide range of consumer products from toys, games and dolls to apparel, consumer electronics and home décor.

“Since opening our Port of Long Beach facility in July 2023,” WattEV CEO Salim Youssefzadeh, said, “WattEV trucks have transported more than 2,500 containers to MGA’s distribution center in Hesperia, CA, accumulating over 500,000 miles of zero-emission drayage delivery. This has saved 1,200 tons of CO2 emissions.”

WattEV announced its fleet expansion to 180 trucks at the recent ACT Expo industry conference and trade show.

According to WattEV, the “Brands That Care” campaign aims to highlight the leading brands committed to sustainability by utilizing WattEV’s growing fleet of zero-emission trucks.

In addition to L.O.L. Surprise!, MGA’s Miniverse and Little Tikes, MGA’s portfolio includes brands such as Rainbow High, Bratz, Fluffie Stuffiez, Yummiland, GrossMos!, Pixel Petz, Baby born and Zapf Creation.