Swytch, makers of the self-proclaimed “most affordable” electric bike conversion kits out there, announced its newest model this morning. The UK-based company’s new Swytch GO kit comes with a super low pre-order price of just £299 (or US $349 for North American customers), though there’s a bit of a catch.

The catch is that’s the pre-order price if you don’t mind joining a waitlist, or you can pony up twice that figure for an immediate purchase.

Swytch has previously been overwhelmed by demand when the company has released past versions, and so this might be a way to smooth out production curves and moderate all of the immediate demand they see when launching new models.

One of the reasons Swytch has been so popular during past releases is that ultra-affordable entry price, though the sleek design and ease of installation surely don’t hurt sales either. With over 85,000 Swytch kits already on the road, according to the company, DIY electric bike conversions still seem as popular as ever.

As Swytch’s CEO Oliver Montague commented:

“This is an exciting time for Swytch. Consumers are looking for more affordable and sustainable transport options, and the Swytch GO Kit is the ideal solution. Installation has also never been easier, so anyone can enjoy the benefits that electric bikes have to offer.”

With the new Swytch GO kit announced this morning, the 250W front motor remains unchanged from previous versions of the kit, but a new velcro-mounting GO battery has been added, offering more mounting options.

The previous Air battery, which is still available as an alternative option to the GO battery, was mounted directly to the handlebars. With the GO battery, riders can now mount the battery inside of the front triangle. The increased mountain options make it easier to fit the kit on different styles of bikes.

Additionally, the GO battery comes in three versions of GO, GO+, and GO++, offering anywhere from 15 to 60 miles (25-100 km) of pedal-assist range. The Air battery was famous for being small enough to just about be carried in a rider’s pocket, though the GO batteries are still quite small and can easily be tucked in a bag to avoid being left on the bike in theft-prone areas.

Weighing between 2-2.6 kg (4.5-5.7 lb) depending on the model, the GO batteries are fairly lightweight and easy to handle. They’re also IPX6 rated to withstand all-weather riding, and are certified to UL standards for safety.

With just 250W of power from that front hub motor, the Swytch GO kit is designed for cycling-ready commuters who are already comfortable with pedal assist. However, throttle-loving riders will be happy to know that an optional hand throttle is offered as an accessory. It can be added to the kit (where allowed by law) to offer throttle riding with power on demand that doesn’t require pedaling to initiate.

It’s all part of Swytch’s efforts to continually update the technology and the practicality of their kits, as the company’s CTO Dmitro Khroma explained:

“Our company mission is to make e-bikes accessible to everyone. So in reaction to consumer economic pressures, we wanted to bring down the entry-level price point for customers to pre- order a Swytch kit to just £299, but without compromising on quality, performance, or the safety of our batteries. These quality and safety features include ensuring that the battery is water-resistant, impact-resistant, and shock-resistant, and has been thoroughly tested to the highest standards so they are safe to use and recharge at home.

By redesigning the battery pack with a larger form factor, embedding the power electronics inside the pack together with the battery, and designing a super-simple mounting solution that uses Velcro straps to strap the battery pack anywhere on the bike, we managed to bring down the price significantly. Plus, as an added bonus, the result was an e-bike kit that is even easier and faster to install, and with increased range of up to 60 miles.”