If you’ve been hoping to snag a new Rad Power Bike electric bicycle for a discount – and if you happen to have another older e-bike to trade in – Upway has a deal for you. The electric bicycle marketplace known for selling used and overstock e-bikes at steep discounts has partnered with Rad Power Bikes to turn the brick-and-mortar RadRetail locations into physical trade-in points for older e-bikes.

“We’re excited to partner with Rad Power Bikes to bring Upway’s innovative Trade-In Program to select RadRetail locations nationwide,” explained Maxime Renson, General Manager at Upway. “The partnership simplifies the e-bike upgrade process for RadRetail customers while extending the life cycle of e-bikes and reducing waste. By refurbishing e-bikes and offering a 1- ear warranty on traded e-bikes, we are able to offer premium brands at a discounted price and give access to electric mobility to an even larger group of people. The program represents another step forward in Upway’s commitment to sustainability and a circular economy, where certified e-bikes are resold instead of disposed of, cutting down on the environmental impact associated with production and disposal. By reducing demand for new resources, Upway is helping to conserve energy, lower greenhouse gas emissions, and lead the way toward a more sustainable future.”

Upway’s Trade-In Program uses a proprietary pricing algorithm to deliver valuation estimates for over 200 brands within seconds, simplifying the trade-in process and enhancing customer service. And now Upway’s business model is meshing with Rad’s retail footprint.

At select RadRetail locations, customers can bring in their current e-bike, and Rad staff can use Upway’s real-time pricing tool to quickly determine its value. Customers can either sell their e-bike on Upway’s website or trade it in for an instant discount on a new Rad e-bike at the store. The traded bikes are then transported to an UpCenter for refurbishment and resale, promoting a circular economy while making e-bike upgrades more convenient and cost-effective.

Rad seems just as eager as Upway to launch the new partnership, which it hopes will drive more customers into its retail stores to snag a more affordable e-bike by trading in their older model.

“We’re excited to collaborate with Upway to bring the Trade-In Program to our eight U.S. RadRetail locations,” said Pete Boudreaux, Vice President of Customer Operations and Supply Chain at Rad Power Bikes. “With more than 15 years of e-bike industry leadership and 650,000 riders and counting, delivering safe and high-quality e-bikes backed by an exceptional customer experience has always been our top priority. This partnership empowers us to offer more riders a seamless, efficient, and accessible way to upgrade their e-bikes using Upway’s cutting-edge tools and resources.”

The trade-in program will be supported at the following RadRetail locations:

• Seattle, WA
• Berkeley, CA
• Santa Barbara, CA
• Huntington Beach, CA
• San Diego, CA
• Salt Lake City, UT
• Denver, CO
• St. Petersburg, FL.