Ford’s aiming to make life easier and less confusing for EV buyers.

On Monday, Ford CEO Jim Farley posted on LinkedIn that the automaker will be providing a free home charger, along with installation, to its buyers that buy or lease a Mustang Mach-E, F-150 Lightning, or E-Transit.

Farley said the complimentary Level 2 home charger will either come with the vehicle or can be delivered when buyers are ready. Ford will arrange to have a professional install the charger for buyers at no charge.

The free charger install needs to be considered a “standard install,” and that was not clearly defined.

Recently, Farley took long road trips in EVs both across Western U.S. and Europe. The takeaway, according to Farley, is consumers are looking for “convenience, peace of mind and expert service.” 

Farley said Ford’s learned home charging is important to overall electric vehicle adoption in the U.S. and nearly 90% of shoppers said they’d be more likely to buy an EV if they knew they could charge at home. Where, who, and at what cost is confusing to consumers, according to the executive. This latest incentive takes the guesswork out of the home charging situation in Farley’s view.

Ford was the first automaker to address the public charging infrastructure issue outside of Tesla, by partnering with Tesla. In 2023 Farley and Tesla CEO Elon Musk announced Tesla’s Superchargers would open to Fords. Farley also committed that Ford would adopt Tesla’s NACS charge port in future EVs.

Earlier in 2024 Ford began delivering CCS to NACS adapters free of charge to F-150 Lightning and Mustang Mach-E owners as Tesla opened its Supercharger network up to Ford EV owners.