• Honda teases a future production EV that it likely plans to sell in Europe.
• The Honda Super EV Concept looks production-ready under its purple camouflage.
• The car will be revealed at the Goodwood Festival of Speed, where it will go up the hill.

Honda’s first attempt at making an electric city car for Europe was a monumental flop. The Honda e was a great little EV that won a lot of hearts, but it was way too expensive for its size, and it didn’t offer enough range. But now Honda is trying again with a vehicle that bears a strong resemblance to the e, and we hope to learn more about it at its official debut next month at the Goodwood Festival of Speed.

The manufacturer shared a photo of what it calls the Super EV Concept, which looks like a small production EV wrapped in camouflage. The photo shows the vehicle with number plates being driven in London with the Houses of Parliament in the background. The vehicle was “designed to demonstrate how an A-segment model might offer fresh, fun-to-drive electric performance alongside trademark Honda usability.”

Honda goes on to say that this “small, sporty model has already carried out feasibility testing in the UK in the lead-up to the event – as part of a wider global program.” This is the closest the manufacturer comes to confirming it’s going into production. Even though it’s officially called a concept, it’s pretty obvious that it’s a production model wearing its finished production body.

The Super EV will go up the famous 1.16-mile (1.86-km) Goodwood hillclimb, although we don’t expect it to break any records. However, it will give us a good look at an upcoming Honda electric city car that we didn’t know was coming. When Honda announced that it was discontinuing the unsuccessful e, it said that it had no immediate replacement planned, pointing to other EVs that it had in the works.

The big reason why hardly anybody bought the Honda e was its price. Affordability is key in the subcompact segment, where there are already several very economical choices, like the Leapmotor T03, the Dacia Spring, the BYD Solphin Surf, the Hyundai Inster and the Fiat Grande Panda. There are also more style-conscious city EVs on the way, like the 1990s-inspired Renault Twingo, which will also spawn a Dacia model that will serve as a replacement for the Spring.

It therefore needs to be cheap to even stand a chance in an increasingly disputed market segment where price is more important than it is for larger vehicles. It likely is a vehicle designed specifically for Europe, and, just like the original Honda e, it’s too small to even consider selling it in North America. This isn’t the sub-$30,000 EV that Honda reportedly wants to bring to America.