In December, Subaru of America increased its car sales in the United States for the 17th consecutive month to 57,764 (up 1.8% year-over-year). In 2023, the company sold 632,083 cars, which is 13.6% more than a year ago.

Our main focus is on the all-electric Subaru Solterra model (introduced in partnership with Toyota), which continues to sell at around 1,000 units a month.

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Last month, sales of the Subaru Solterra amounted to 956, which is 16% more than a year ago and about 1.7% of the Subaru’s total volume.

With 14-month of data we can now say that about 1,000 units a month appears to be the model’s stable sales rate.

Subaru BEV sales last month (YOY change):

• Solterra: 956 (up 16%) and 1.7% share

During the fourth quarter of the year, Subaru Solterra sales amounted to 3,109 (up 238% year-over-year).

In 2023, Subaru Solterra sales in the U.S. amounted to 8,872 (about 1.4% of Subaru’s total sales), compared to the initial batch of 919 units in late 2022.

Subaru BEV sales year-to-date (YOY change):

• Solterra: 8,872 (up 865%) and 1.4% share

In the following post, we will take a look at how the Subaru Solterra’s results corresponds with its direct cousins—the Toyota bZ4X and Lexus RZ 450e.

The 2023 Subaru Solterra starts at an MSRP of $44,995 (+$1,225 DST) and offers up to 228 miles of EPA Combined range, using a 72.8-kilowatt-hour battery. Pricing for the 2024 model year is not yet available.

* Federal tax credit of up to $7,500 might be potentially available through leasing.