• The Toyota bZ4X saw a 195.7% year-over-year sales increase, while the Subaru Solterra recorded an increase of 172.9%.
• Both got off to a slow start, but sales picked up and actually performed very well in 2024, and that looks set to continue into 2025.
• Toyota plans to release several new electric models that could make it a much bigger player in the segment where it has yet to make a splash.

The Toyota bZ4X had a surprisingly good year in 2024 as sales picked up, especially in the second half thanks to lease deals, discounts and upgrades. Now, the bZ4X is showing continued growth into 2025, with Q1 sales up 195.7% year over year.

Toyota managed to move 5,610 bZ4Xs in Q1 2025 versus just 1,897 in Q1 2024. It also sold over twice as many vehicles in March 2025 compared to last year, up from 827 units to 1,678 units. The bZ4X was updated earlier this year with new batteries that boost range, considerably more power in dual-motor guise, interior changes and it gets battery preconditioning as standard with a proper routing function that takes charging stops into account.

We saw the updated bZ4X in March ahead of its full market debut later this year. It will first arrive in Europe but it will also come to the United States, where we expect it to have a native NACS charger (although Toyota has yet to directly confirm this). The updates should make the bZ4X and its sister vehicle, the Subaru Solterra, more appealing to buyers.

Toyota dropped the bZ4X’s U.S. price by up to $6,000 depending on the version, lowering the cheapest variant to a starting price of just over $38,000 for a single-motor model. If you want dual-motor all-wheel drive, the price goes up to at least $41,800.

The Subaru Solterra also showed a similar sales uptick in Q1 2025, selling 3,131 vehicles compared to 1,147 in the first quarter of last year. That’s a 172.9% increase year over year and it seems set for continued growth with sales up 158.7% in March, though we’re talking about 446 to 1,154 units sold so it’s still not blasting down the assembly line. The Solterra helped Subaru achieve its best sales month ever with 71,478 vehicles sold in total last month.

Like the bZ4X, the Solterra got a price reduction in December when Subaru cut the MSRP by up to $7,000. The base model got a $6,500 cut, falling to $39,915 which makes it a better deal for some since it gets the dual-motor all-wheel drive powertrain as standard.

Toyota’s only EV is the bZ4X, but it recently announced plans to launch nine new fully electric vehicles in Europe, and they’re all getting names we’re familiar with. Some of them, including the C-HR+, which slots under the bZ4X in the lineup, could reach the U.S. alongside an electric pickup and an electric Land Cruiser previewed by the Land Cruiser Se concept. The Japanese giant finally seems to be getting serious about EVs, and it even wants to compete in China, where it revealed a $20,000 EV packed with tech and features.

It’s also working with Subaru on a new more upright and taller SUV that will get different versions for the two brands. We don’t have much to go by, but Toyota may have already teased the upcoming high-rider during the recent event held in Belgium, where we were present and got lots of new insight into Toyota’s EV future.