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‘Get Butts In Seats’: Inside Dodge’s Plan To Convert EV Skeptics

Dodge, perhaps alone among contemporary automakers, has seen immense success in translating the archaic 20th-century Muscle Car formula into the 21st. It has done this by stuffing increasingly outrageous iterations of its modern Hemi V8 into nearly every vehicle in its product line. Its fervent Hellcat-ing has been enough, surprisingly, to maintain steadily vigorous sales…

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